{"version":"1.0","provider_name":"Rocamora","provider_url":"https:\/\/rocamoraarquitectura.com\/en\/","title":"Villena Museum - Rocamora","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"yPrCiP4oQ4\"><a href=\"https:\/\/rocamoraarquitectura.com\/en\/proyecto\/muvi\/\">Villena Museum<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/rocamoraarquitectura.com\/en\/proyecto\/muvi\/embed\/#?secret=yPrCiP4oQ4\" width=\"600\" height=\"338\" title=\"&#8220;Villena Museum&#8221; &#8212; Rocamora\" data-secret=\"yPrCiP4oQ4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/rocamoraarquitectura.com\/wp-content\/uploads\/2024\/08\/MUVI-MUSEO-DE-VILLENA-ROCAMORA-DISENO-Y-ARQUITECTURA-6-scaled.jpg","thumbnail_width":2560,"thumbnail_height":2032,"description":"MUVI Promoter: Villena City Council Date:2024 Categories: Permanent Exhibition Design, Archaeology More details Location: Villena, Alicante Museological project: Laura Hern\u00e1ndez Alcaraz Museographic design: Rocamora Dise\u00f1o y Arquitectura Graphic design: Luis Sanz Audiovisual design: Rocamora Dise\u00f1o y Arquitectura Texts: Jes\u00fas Garc\u00eda Guardiola, Laura Hern\u00e1ndez Alcaraz Photographs: Laura Hern\u00e1ndez Alcaraz Execution: Patrimonio Inteligente, Adara Comunicaci\u00f3n Villena Museum Exhibits: An Innovative Museographic Approach The new Museum of Villena (MUVI) offers a museum experience that combines design, archaeological collections and technology to tell the rich history of Villena and its people. Our studio has developed a museographic design that not only exhibits historical objects, but also contextualizes them so that visitors can understand and appreciate their cultural and temporal significance. Villena History Room &#8211; Jos\u00e9 M.\u00aa Soler The visit begins in the room dedicated to the most influential figure in the archaeology of Villena in the twentieth century. This space presents objects from the old Jos\u00e9 M\u00aa Soler Municipal Archaeological Museum, along with many others that have now been restored and are being exhibited for the first time. A timeline shows events in Villena with other contemporaries from other cultures around the world, as well as key episodes in the history of mankind. The tour, which begins fifty thousand years ago with hunter-gatherer societies and Neolithic artifacts, advances to the Bronze Age, highlighting the importance of this era with more than thirty sites in its territory. The exhibition progresses through the Iberian world in Villena until its Romanization, to continue with the medieval Villena, the Islamic castles and the Marquisate. Later, the urban expansion during the Renaissance and Baroque periods, represented with jewels of the Virgen de las Virtudes and works by the painter Jos\u00e9 Garc\u00eda Hidalgo on loan from the Museo Nacional del Prado. The room concludes with relevant figures in politics and music, such as Joaqu\u00edn M.\u00aa L\u00f3pez, Ruperto Chap\u00ed and Lola Vitoria. Villena Treasure Room The Treasure of Villena room contains the most important collection of the museum, an exceptional set declared of Cultural Interest and considered the most important set of prehistoric crockery in Europe, comparable only to that of Mycenae. Discovered in 1963, it has been in the Archaeological Museum \u00abJos\u00e9 Mar\u00eda Soler\u00bb, under the protection of the city council. Now, the Museum of Villena has an exclusive apse-shaped room to guard these extraordinary pieces. Temporary Exhibition Hall The temporary exhibition hall presents the exhibition \u00abOne hundred and fifty of 15,000. Villena, an ethnographic look\u00bb, which illustrates the collective memory of Villena between 1858 and 1958. The exhibition begins with the arrival of the railroad in 1858, marking the beginning of economic modernization and industrialization, highlighting the export agriculture, wine, alcohol, furniture, chairs and footwear. The old aristocracy and the rising bourgeoisie were the main beneficiaries. These elements, together with the importance of water, constitute the identity symbols of contemporary Villena. The museographic approach of the Villena Museum transforms the visit into an educational and exciting experience. Each room and exhibit is designed to interact with visitors, offering multiple levels of information and forms of interaction. This not only preserves and presents the history of Villena, but also actively involves the public, making the Museum of Villena a museographic reference at local, regional and state level. Publications Aqu\u00ed Medios, Villena.es, Europa Press, El Peri\u00f3dico de Villena, Portada.info, Alicante Plaza, Vinalop\u00f3, El Espa\u00f1ol, Cadena Ser, Informaci\u00f3n, \u00c1 Punt, Villena Tell me, RNE Audios, Portada.info 2, Portada.info 3, Flat magazine, Veredes, Architecture and Business Arquitectura Museogr\u00e1fica Aplicaciones gr\u00e1ficas Iluminaci\u00f3n y soporte Tecnolog\u00eda Accesibilidad Dise\u00f1o de estructura para acceso inmersivo a exposici\u00f3n. Soporte gr\u00e1fico compuesto por caj\u00f3n de luz retroiluminado y textil impreso.\u00a0 Tratamiento y edici\u00f3n de imagen a gran formato, ilustraciones, fotograf\u00edas y textos. Impresi\u00f3n por sublimaci\u00f3n.\u00a0 Dise\u00f1o de soportes para piezas y dise\u00f1o de iluminaci\u00f3n museogr\u00e1fica. \u00a0 Proyecci\u00f3n audiovisual y proyecci\u00f3n de gobo para escenograf\u00eda tem\u00e1tica. Disposici\u00f3n de informaci\u00f3n gr\u00e1fica a distancia y altura \u00f3ptimas para lectura.\u00a0 Disposici\u00f3n de piezas a altura accesible para todos los p\u00fablicos.\u00a0 Selecci\u00f3n de tipograf\u00eda, estilo, color, contraste y tama\u00f1o adecuado para legibilidad.\u00a0 \u00a0\u00a0 https:\/\/rocamoraarquitectura.com\/wp-content\/uploads\/2024\/08\/MUVI-Museo-de-Villena-video-web.mp4"}